A new Nike store has launched at the Dubai Mall in Dubai, centered around the concept of using Arabic script to convey Nike’s brand motto throughout the store design.

Get rid of everything that is not essential to making a point. – Christoph Niemann

Mohamed Samir, who was a freelance designer when he completed the project and now works as a senior product designer for Apple, worked on the store concept with Nike’s in-house design team based at its European headquarters in Hilversum, the Netherlands.

The look for the store, which is one of the largest Nike branches in the world, has been “inspired by the region’s culture while maintaining the modern sportive look of the brand,” Samir says.

“The concept was to highlight the brand manifesto in different typographic styles across the store,” he adds.

Source: designweek.co.uk