The three-day design festival’s campaign for this year has been designed by Village Green and focuses on an eclectic range of colourful shapes rather than the pencil icon best associated with the D&AD Awards.

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D&AD Festival has revealed its campaign identity for this year, which drops its well-known pencil symbol in a bid to challenge the idea that the organisation is primarily about awards.

Design and Art Direction (D&AD) was founded in 1962 by a group of designers and art directors, including Alan Fletcher, David Bailey and Terence Donovan, in a bid to “celebrate creativity” and “raise standards” in the design industry, according to the organisation.

Source: designweek.co.uk